Who has the time for blogging? Isn't that just for people with hobbies, not a busy store to run? Actually, your store can benefit GREATLY from running a simple blog, and linking it to your website. Below are some tips and guidelines to blogging in the Natural Industry. Did I mention, I can help!
Tips for Guidelines for Blogging
1. Make sure it looks professional. most blog services are free and offer a wide range of formats to choose from. You can usually customize the blog to match the look and feel of your website.
2. Link to your blog from your store's website. This is easily done via the management console and will add yet another valuable feature to your website.
3. Add interesting content to your blog. It's important to add lots of content to your blog. Some ideas for content are; store events, latest products, community events, customer testimonials and feedback, and some personal life experiences to help your customers connect to you and your store. Are you currently trying to lose weight? Share you progress on your blog.
4.Create Categories/Tags on your blog. This allows your customers to quickly search for specific posts on your blog. If they would like to check out recent new products, they can click on a related category/tag.
5. Write about your area of expertise. You are the healthy living expert in your area, talk about it! I was in a store a few years ago that was really into purified water. They had a great set-up in the store, and a combination blog and website would have allowed them to share all their great knowledge regarding purified water systems. People are looking for the knowledge that is in your head, share it with them and they will become your customers.
6. Link back to your site! Make sure you link back to your site often. If you are talking about a recipe on your website that you recently tried, make sure you link to it! If you carry products that are in the recipe, link to those products in your product catalog. Any opportunity to link to your site should be utilized in order to make it easy for your customers to buy from you.
7. Practice Good Customer Service. Don't preach, but inform. Use spell check and make sure you respond to customers who post comments. Treat them as if they were in the store standing in front of you.
Overall, a blog is a great tool for generating traffic to your site and to your store. Every word you write on it is picked up by the search engines and can be valuable when competing for readers. Readers turn into followers who then turn into buyers. keep up to date on the latest product information and trends and share them with your customers. Let them know about how great your store is and what fabulous events you are hosting at your store. In return, you will gain valuable customers who will look to you for all their healthy living answers.
HOW CAN WEB NATURALLY HELP?
I can help you choose the right blogging service. I can help you link it to your website and come up with ideas for content. I can help you market your blog to the search engines and numerous blog listing. I can provide examples and feedback regarding your blog.
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