Web 2.0 and Social Media Marketing

While the buzz around Web 2.0 seems to be lessening, the benefits are just starting to explode. Is your store taking advantage of the unique new marketing opportunity that exists today? Consider these facts found on Facebook's Press Release pages.

*There are more than 175 million "active" users on Facebook.
*More than half are outside of college (I know of numerous 50 year olds that are using it daily).
*The faster growing demographic is 30 years and older.


These stats alone beg for the Natural Health Industry's attention. 150 million people, 75 million of which are out of college, and most new users are 30+. Does this sound anything like your customers?

Here is another great stat you should pay attention to regarding Facebook users.
*More than 3.5 million users become fans of Pages each day.
Pages are free and create a presence to engage your customers and let them engage with each other. What better advertising than word of mouth?!?

In addition to Facebook, there are numerous sites that allow your customers to interact with your store and spread the word about your great service. One such website is Yelp.com. According to quantcast.com, Yelp.com has around 5.7 million people visiting their site monthly. 55% are female, most are in the 18-49 age group, and over 35% have an income of $100K+. Sound anything like your customers?

But what are these people doing at Yelp.com? Yelp provides a place for people to go and leave reviews for stores and services they have used. They can easily share these reviews with friends and find out what to expect before visiting a store.

This provides a great opportunity for your business. If you have a good amount of reviews and a great rating, people will be more likely to visit your store versus your competition. If you provide good customer service, great products and a friendly atmosphere, then you will get good reviews. however, you can also address any issues that a person may have with your store and rectify it. By doing this online, people will see that you care about your customers and want to make sure they are happy.

HOW DO I TAKE ADVANTAGE OF WEB 2.0?
I can help you navigate this newer marketing opportunity. I can guide you through the set-up process and help you implement a strategy that will encourage customer reviews and interaction with your store via the social marketing mediums. This is turn with increase your business and improve your local image. You have an opportunity to become the Healthy Living Expert in your area, Social Media Marketing will help you get there.

Visit www.webnaturally.com for more information on the ways I can help your store.