Google Result Changes in Two Years

Two years ago I wrote an article on Web Marketing for my Web Genius customers. In it I had a list of results from a Google search for "Health Food Store". I though it would be interesting to compare the results from January 2007 to today's results. Below are the results from each search.

January 2007 - Googled "Health Food Store"
1. www.greenpeople.org - Directory
2. www.wildoats.com - Chain Store
3. www.wholefoodsmarket.com - Chain Store
4. www.gnc.com - Chain Store
5. www.vitanetonline.com - Online Store (E-Tailer)
6. www.happycows.net - Directory
7. www.quackwatch.org - Information Site
8. www.vegetarian-restaurants.net - Directory
9. www.organicconsumers.org - Directory
10. www.obpeoplesfood.com - Store

February 2008 - Googled "Health Food Store"
1. www.gnc.com - Chain Store (UP from #4)
2. www.wholefoodsmarket.com - Chain Store (UP from #3)
3. www.greenpeople.org - Directory (DOWN from #1)
4. www.ihealthtree.com - Online Store (E-Tailer) (NEW)
5. www.allstays.com - Directory (NEW)
6. www.besthealthfoodstore.net - Online Store (NEW)
7. www.quackwatch.org - Information Site (NO MOVEMENT)
8. www.amoveablefeast.com - Store (NEW)
9. www.potomacabc.com - Store (NEW)
10. www.happycow.net - Directory (DOWN from #6)

So what has changed in the last 2 years? Less directorys, less chain stores, more online stores and non chain stores. It seems that stores, both online and offline have made some progress in competing for health food store keywords. Directorys are still as important as two years ago (more if you change the keywords and try for local results). 6 of the 2007 listings are gone, replaced by another 6.

I visit these store, directorys and info sites to check out what they are doing to get listed at the top, and will help you apply these things to your website.

MORE IMPORTANT than these results are the localized results you find on Google (notice Google added a zip code feature just above search results). I will write more on these very soon as they are VITAL to your store's online success.

Visit my Services Page to check out the packages I offer. I can help you achieve success with Search Engines, Directory Listings, Email Marketing and more!