Importance of Store Specials

What do the following websites have in common?
www.vitaminlife.com
www.swansonvitamins.com
www.vitaminlife.com
www.vitaminshoppe.com
www.abcvitaminslife.com

Answer: They all showcase PRODUCTS and DEALS on their home page. The first thing you see when you visit their site is a product with a great discount being offered. It's common to see 25%, 35%, 45% and even 50% plastered on their home page.

One of the great things about the Web Genius program is the easy to use product special module. You can rotate specials on your home page and even set them up to expire automatically. You can list the great sale price as well as the SRP so your customers will know they are getting a discount. If you sell online your customers can easily click Buy Now to add it to their cart.

However... most Web Genius customers are not utilizing this POWERFUL feature and are missing a great opportunity to increase sales both online and in-store. You don't need to discount every product on your website, but you should offer at least 4-8 products on special on your home page, and have a good offering of special on your specials page.

It is also important to make sure those specials are "above the fold". Meaning, when someone comes to your website, they are above the bottom of the page with out needing to scroll down.

Part of the Monthly Marketing Program includes Web Naturally submitting your specials to Google Base. This will list your product when someone is looking for them on Google.

By listing specials on your homepage, above the fold, you are letting your customers know that you sell online and offer great prices. This should help you increase online sales. If you are not selling online, then the specials are a great way to increase traffic into your store.